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Social Media Optimization (SMO) is techniques and strategies for promoting awareness of a brand, publication, product, etc. on social media, especially by encouraging the sharing of content that attracts people to a particular website. Social media, or social networking, is the most popular component of the World Wide Web, actively used in a variety of aspects. Content on social media is the most closely and noticeably available to the public. Users, too, employ this medium for expression of their opinions through all sorts of content.
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Link Building is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation
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On-page SEO is the practice of optimizing web pages in order to rank higher and more traffic in search engines. On-page refers to both the content and HTML source code of a page.
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