Keywords are the search terms that people into search engines. Your rankings are based on the relevance of your page to those keywords. An SEO strategy is used to help you determine what content you need to write about & what keywords the content will target.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of under standing and optimizing web usage. Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors
Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites. Pay-per-click is an extremely effective method of online advertising that should be included in all integrated digital marketing plans.
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Good SMO will drive traffic from both direct social site referrals and from search engines
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